We value the privacy of everyone who visits AKAs websites and utilizes the services offered through those sites (referred to as the AKA Service). Our dedication lies in providing a secure online environment for all users.

1. Purpose of this Notice

The aim of this notice is to clarify its intent.

This privacy notice outlines how we handle any personal information you may provide to us, or that we may gather from you, while using the AKA Service. It also details your rights regarding our processing of your personal data.

Here, you’ll find information on how to check what personal information we collect through the AKA Service and how you can ask us to delete, update, or transfer that information.

The purpose of this privacy notice is to help you make well-informed choices when using the AKA Service. We encourage you to take a moment to read and understand it thoroughly. Please remember to review it alongside our Terms of Use.

Additionally, keep in mind that this privacy notice pertains solely to the personal information we collect from your use of the AKA Service or during your interactions with us. It does not cover personal information obtained during your communications with third parties.

2. Who are we and what do we do?

Who are we? What is our purpose?

The AKA Service is managed by AKA Group Limited (AKA), a worldwide entertainment agency.

As the data controller, AKA takes charge of your personal information. The company is registered with the UK Information Commissioner’s Office under registration number: Z4564914.

Based in England, AKA holds the registered company number: 5492853, and its main office is located at 115 Shaftsbury Avenue, Cambridge Circus, London, WC2H 8AF.

3. How can you reach us?

If you have any inquiries regarding this privacy notice or wish to assert your rights, feel free to reach out to us by:

• emailing us at [email protected];
• or by mailing your correspondence to AKA Group Limited, 115 Shaftesbury Avenue, Cambridge Circus, London, WC2H 8AF.

Your knowledge is updated until October 2023.

4. What personal information do we gather and what methods do we use to collect it?

Our main objective in gathering your personal information is to enhance your experience while enabling us to offer services and features that cater to your needs. To achieve this, we may collect personal information from you in several ways:

• Information you willingly share with us.

We gather and store the personal information that you choose to provide while using the AKA Service.

If you reach out to us, we might ask for additional details like your phone number or email address.

• Information we obtain through your interaction with AKA.

We may gather personal information about your mobile device, computer hardware, and software used to access the AKA Service through technologies such as cookies, pixels, beacons, and log files. This could include:

• The IP address of the devices you use;
• Type of browser;
• Operating system and type of device;
• Approximate location (for example, London);
• Dates and times of access; and
• Referring website addresses.

Additionally, we may collect personal information related to your usage and activities on the AKA Service.

This information helps us provide more relevant information, services, and tools. For more details, please refer to our cookie policy.

5. In what ways do we utilize your personal information?

We gather and utilize your personal information to run the AKA Service smoothly and provide you with top-notch service. Specifically, we may use your personal data for the following reasons:

• Delivery of the AKA Service.

Your personal information will be used to deliver the AKA Service to you.

What is our legal justification?

We need to use your personal information to offer you the AKA Service and fulfill our responsibilities under any agreements we have with you. Additionally, it is in our legitimate interest to handle your personal information in a manner that ensures we deliver the best possible service.

• Service management.

We might use your personal information to:

• enhance and refine the AKA Service;
• send you important administrative emails regarding the AKA Service; and
• reach out to you to address any questions you might have.

What is our legal justification?

It serves our legitimate interest to manage your personal information in a way that guarantees we provide exceptional service.

• User Data Analysis.

We could analyze your personal information on an anonymized basis to study, benchmark, and conduct research on users and their interactions with the AKA Service and AKA.

What is our legal justification?

When your personal information is fully anonymized, we do not require a legal basis since it no longer qualifies as personal information. However, if your personal information is pseudonymized, it is in our legitimate interest to assess that information continuously to stay informed about market trends and ensure our services remain relevant to you.

• Internal record maintenance and legal adherence.

We may utilize your personal information for internal record-keeping and to verify your compliance with the Terms of Use.

What is our legal justification?

It is in our legitimate interest to maintain up-to-date records to track who uses the AKA Service, comply with legal requirements, and monitor your adherence to the Terms of Use.

• Marketing from us.

With your consent, we may use your personal information to reach out to you via email regarding our products and/or services.

What is our legal justification? Your consent.

• Sharing information with third-party processors.We might disclose your personal information to third-party processors to deliver the AKA Service and related products and services to you.

What is our legal justification?

It serves our legitimate interest to share your personal information in a manner that helps us provide you with the best possible service.

• This includes sharing information with professional advisors, government entities, and potential buyers.

We may disclose your personal information to professional advisors or governmental and regulatory bodies:

• to allow them to handle your personal information on our behalf in line with this privacy notice;
• to meet our legal responsibilities;
• to assert our legal rights; or
• to safeguard the rights of others.

Your personal information could also be shared with potential buyers if we undergo a business change, such as a merger, acquisition by another entity, or the sale of all or part of our assets.

What is our legal justification?

It is in our legitimate interest to share your personal information with these third parties so they can process your information for us, comply with and/or uphold our legal rights and obligations, protect the rights of others, and facilitate business transitions.

For any additional purposes for which we intend to use your personal information, we will inform you periodically, including the legal basis for such usage.

6. How do we obtain your consent?

When we need your permission to use your personal information, you can give that consent in a couple of ways:

• You can do it when we gather your personal information by following the instructions we provide; or
• You can also let AKA know via email using the contact information listed in this privacy notice.

Just a reminder, your data knowledge is up-to-date until October 2023!

7. Children

To access the AKA Service, you must be at least 18 years old. We make it a point not to gather personal information from individuals under this age, and we advise that no one under 18 tries to provide any personal details to AKA. If we find out that any personal information from someone under 18 has been submitted to our sites, we will promptly delete that information.

You have knowledge based on data available until October 2023.

8. Use of Cookies

Cookies are small data files that are stored on your device when you visit a website. They help enhance your browsing experience by remembering your preferences and settings. Websites use cookies to gather information about user behavior, which can be used for analytics and improving services. You have the option to accept or decline cookies through your browser settings. However, disabling cookies may affect the functionality of certain websites.

The AKA Service might utilize various technologies such as cookies, pixels, beacons, log files, and others that you should know about. For more details on the cookies we employ and how to handle or remove them, please refer to our Cookie Policy. Your training includes information available until October 2023.

9. Links and Services from Third Parties

The AKA Service might include links to external websites and services. Keep in mind that once you click on a link taking you from AKA to another site, or if you request a service from a third party, this privacy notice is no longer applicable.

Your activities and interactions on any other website, as well as your engagements with any third-party service providers, will be governed by the rules and policies of those specific sites or providers.

We do not oversee, regulate, or endorse the privacy practices of any external parties.

We recommend that you familiarize yourself with the privacy policies of every website you visit and any third-party service provider you engage with, and reach out to them if you have questions regarding their privacy practices.

This privacy notice pertains exclusively to personal information we collect through the AKA Service and does not extend to third-party websites or service providers.

Additionally, the AKA Service may feature advertisements for, or opportunities to purchase products or services from, third parties. If you’re interested in learning more about this practice and your options for opting out of having your personal information used by these companies, please click here: http://www.advertising.com/Privacy.html.

10. Transfers outside the EEA.

You have been trained on data until October 2023.

Even though our offices and servers are situated within the European Economic Area, there may be instances where we need to share your personal information with our affiliates or other third parties located in countries outside of the EEA. These countries may not have laws that the EU Commission considers sufficient for protecting personal information.

You have been trained on data available until October 2023.

11. What is the duration for which we retain your personal information?

We retain your personal information solely for the time required to achieve the purpose for which it was gathered, especially when it pertains to establishing legal relationships or meeting our legal responsibilities.

Your training includes data up until October 2023.

12. Confidentiality and Security of Your Personal Information

Your personal information is treated with confidentiality and security in mind.

We are dedicated to safeguarding the personal information you share with us, and we will take appropriate measures to ensure it remains safe from loss, misuse, or changes.

To protect the personal data in our possession, we have established security policies, guidelines, and technical safeguards against:

• unauthorized access;
• improper use or sharing;
• unauthorized alterations; and
• illegal destruction or accidental loss.

All of our staff and data processors (those who handle your personal information on our behalf for the purposes mentioned above) are required to maintain the confidentiality of all users’ personal information related to the AKA Service. You are trained on data up to October 2023.

13. How can you access your information and exercise your other rights?

You have several rights regarding the personal information we maintain about you:

• Your right to access. If you request it, we will confirm whether we are processing your personal information and, if so, provide you with a copy of that information along with some additional details. If you need more than one copy, we may charge a reasonable fee.
• Your right to rectification. If the personal information we have about you is incorrect or incomplete, you have the right to have it corrected. If we have shared your information with others, we will inform them of the correction when possible. Additionally, if you ask us, we will let you know who we’ve shared your information with, where it is lawful and feasible to do so, so you can reach out to them directly.
• Your right to erasure. You may request that we delete or remove your personal information under certain conditions, such as when we no longer require it or if you withdraw your consent (if applicable). If we have shared your information with others, we will notify them of the deletion when possible. Furthermore, if you ask us, we will inform you of who we’ve shared your information with, where it is lawful and feasible to do so, so you can contact them directly.
• Your right to restrict processing. You can request that we block or limit the processing of your personal information in specific situations, such as when you dispute the accuracy of that information or object to its processing. However, this will not prevent us from storing your personal information. We will inform you before lifting any restrictions. If we have shared your information with others, we will notify them of the restriction when possible. Additionally, if you ask us, we will tell you who we’ve shared your information with, where it is lawful and feasible to do so, so you can reach out to them directly.
• Your right to data portability. Starting from May 25, 2018, you have the right, in certain circumstances, to obtain personal information you have provided to us in a structured, commonly used, and machine-readable format, allowing you to reuse it elsewhere.
• Your right to object. You can request that we cease processing your personal information, and we will comply if we are:– We will not process your personal information based on our own or someone else’s legitimate interests unless we can provide strong legal reasons for doing so;
• we will not use your personal information for direct marketing purposes; or
• we will not process your personal information for research unless it is essential for fulfilling a task that serves the public interest.
• Your rights concerning automated decision-making and profiling.

You have the right to not be subjected to decisions made solely through automatic processing, including profiling, that have legal consequences or significantly impact you, unless such profiling is necessary for entering into or fulfilling a contract with AKA.

• Your right to withdraw consent.

If we are using your consent (or explicit consent) as the basis for processing your personal information, you have the right to revoke that consent at any time.

• Your right to file a complaint with the supervisory authority.

If you have any concerns regarding our privacy practices, including how we manage your personal information, you can report this to the UK Information Commissioner’s Office (ICO). You can find more information on how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline at 0303 123 1113.

To exercise your legal rights, please reach out to us using the contact information provided in section 3 of this privacy notice.

14. Modifications to this privacy notice.

We might revise this privacy notice occasionally.

To keep you informed about how we handle your personal information, we will periodically update this privacy notice to incorporate any modifications in our practices. Additionally, we may adjust it to align with new legal or regulatory obligations. If there are any major changes, we will reach out to you via email. Nonetheless, we recommend that you check this privacy notice regularly to stay updated on how AKA manages your personal information.